Catalogue

Perceiving brands as living entities, constantly adapting to our fast-changing world, Nathan believes that flexible visual systems allow contemporary brands to communicate in distinct tones, yet in a collective, eloquent voice. Working on a live brief, Nathan created the brand strategy, brand naming, and the visual identity for an ethical snack bar/cafeteria. Through in-depth research, insights were gained on which brand personality traits are evoked by certain visual elements, and how this ultimately affects the consumer’s perception of a brand. The result is an identity which is the embodiment of this contemporary brand, and a sincere representation of what it stands for, spreading joy through ethically sourced, genuine food, whilst creating job opportunities for people with disabilities.