The Bachelor of Arts (Honours) in Fashion programme aims to address the demand for fashion professionals within the fashion industry, including fashion/costume design and production, retail and marketing. Learners are supported with contextual studies to understand how fashion designers inspire their creativity. The degree programme provides learners with the specialist skills to create patterns using traditional techniques as well as modern software (CAD/CAM) within the fashion production processes on small and mass production scales. Moreover, the programme offers specialist units addressing the retail and marketing content. The course is targeted towards individuals who wish to set up their own firm with the required entrepreneurial skills, as well as towards those who wish to progress in the vast fashion business.